Rum

Produced in tropical countries, where its raw material sugar cane grows, rum is consumed on every continent. Distilled from cane juice or molasses, white or brown, rums stand out because of their diversity.

Sales in 2020: 139 million 9-litre cases (source: IWSR).
Main markets: India, Philippines, USA
Raw materials: molasses, cane juice or cane syrup
Type of distillation: column or pot still
Ageing: usually in American oak casks for brown rums