Gin is made from a neutral alcohol basis flavoured with botanicals, in which juniper must be dominant. Sold mostly in Western Europe and in the US, it is currently experiencing changes and upgrading. It is also benefiting from the rise of craft distilleries.
Sales in 2023: 111 million 9-litre cases (source: Euromonitor International)
Main markets: Philippines, USA, United Kingdom
Raw materials: juniper, botanicals, cereals
Type of distillation: in pot stills
Ageing: usually not aged