USA

With 312 million 9-litre cases sold in 2024, the USA represents 13% of the world's spirits sales. This market is characterised by its open attitude to innovation and its international leadership for premium spirits, sold over $20 a bottle. It is where global trends for those products are established.

Sales in 2024: 312 million 9-litre cases (source: DISCUS)
Evolution: 2023-2024 (in volume): +1,1%
Most consumed products: vodka, whiskies, RTDs