USA

With 309 million 9-litre cases sold in 2023, the USA represents 13% of the world's spirits sales. This market is characterised by its open attitude to innovation and its international leadership for premium spirits, sold over $20 a bottle. It is where global trends for those products are established.

Sales in 2023: 308 million 9-litre cases (source: DISCUS)
Evolution: 2022-2023 (in volume): +1,3%
Most consumed products: vodka, whiskies, RTDs